The Follow-Up Funnel Podcast
This is a podcast for Online Coaches and E-commerce brand owners where we discuss the best strategies, tactics and techniques for following up with leads, prospects and customers using email marketing and email copywriting so they can generate more income and impact, while doing less work.
Our mission is to help Online Coaches and E-commerce brand owners such as yourself across any industry or niche, and aspiring, active or veteran copywriters grow their online influence with the only traffic source that can truly be owned on the internet, your email list.
Episodes
15 episodes
Why Your Followers Aren’t Turning Into Sales
What’s the point of going viral… if none of it turns into real revenue?In this episode of the Follow-Up Funnel Podcast, Giles breaks down one of the biggest mindset shifts most Online Coaches and E-comm brand owners need to understand in...
The Psychology of a High Converting Welcome Sequence (And How to Build One)
In 2026 most email lists don’t fail because email marketing is “dead.”...One of the biggest reasons they fail is because they don’t start the inbox relationship properly.In this episode of The Follow-Up Funnel Podcast, Giles (The ...
The 3 Email Automations Every Online Coach & Ecomm Brand MUST Have
If you’re an online coach or ecommerce brand owner and your email marketing feels random, inconsistent, or underwhelming… this episode is for you.In today’s episode of The Follow-Up Funnel Podcast, I break down:✅ The first 3 email...
Why Most Email Funnels Don’t Work (And How to Fix Yours Fast)
Many Online Coaches and Ecommerce brands swear “Email Marketing is Dead”.But that's just not true. The reality is that most email funnels don’t fail because email is “dead.”They fail because they’re built wrong. In this episode of...
How to Use Email to Upsell & Cross-Sell (Without Being Pushy)
If you only make one sale per customer… Then you're leaving a huge chunk of money on the table.In this episode of the Follow-Up Funnel Podcast, Giles (aka The Follow-Up Funnel Guy) breaks down how to use cross-sells and upsells to drive ...
How to Use Email to Drive Loyalty and Repeat Sales
Email marketing is purely follow up marketing. It consists of making multiple touch points across the customer journey to provide enough information to subscribers to make a buying decision.And one of the most important touch...
Why Nobody Opens Your Emails (And How to Fix it)
If your emails aren’t being opened by your subscribers then this episode is for you.In this episode, we'll be diving into why no one seems to be interested in what you have to say in the email inbox.And I’ll share why this happens...
The Future of Email Marketing (And What You Need to Know to Stay Ahead)
Since the introduction of AI in the digital space, there’s been multiple new developments in the email marketing world.And in this episode of The Follow-Up Funnel Podcast, you’ll learn the latest most relevant Email Marketing trends driv...
Email List Segmentation Magic: How to squeeze MORE cash from your email list without generating new leads
Generating new leads in 2024 can be very expensive.And it doesn’t matter whether you choose to use paid media, organic marketing or both.Either way, you’re either spending money to get new leads…Or time and energy to create...
The Most Important Email Marketing Update of 2024
Are you up to speed with the newest Anti-Spam updates in the Email Marketing world?If not, then this episode is a definite MUST for you to checkout.Inside, you’ll learn all the new Anti-Spam requirements the Email Marketing gods h...
Email Magic: The psychology behind WHY email marketing works
"Email marketing is dead"...A common phrase used by muggle born online business owners who know nothing about the wonderful magic that is email.Not to worry, if you've ever had doubts about wether email marketing will work for y...
From Leads to Loyal Customers: The Ultimate Welcome Sequence Blueprint
Ever been on a first date where...The person on the date wasn't really paying attention to you.They were giving you one word answers, and couldn't even look you in the eyes as you spoke to them.What was going on in...
Email Automation Mini-Masterclass
Email marketing can be very complicated if you don’t know exactly what you’re doing.Which is why most successful online businesses employ Email Marketing Automations to significantly reduce their email marketing workload.Accor...
How to Grow an Email List for Maximum profitability
In the world of business one of the most important things you need to stay profitable is a consistent flow of qualified leads, coming into your business or even better, customers that continue to spend money with you over and over again.<...
Why Email Marketing will work Forever
Email Marketing has been used to generate engagement and sales online since 1978. The first Email Marketing Campaign ever was launched by a man named Gary Thuerk, and it resulted in $13 million in sales for his company's computers.In th...